As a child growing up in the UK, a proverb that I would hear often was “A poor workman blames his tools”. The meaning behind this is that it is not the tools that make us good, it’s more to do with how we employ them.
Branding is the creation of a name and symbol or design that identifies the product and differentiates it from all other similar products.
This is a marketing strategy meant to create instant recognition of a product immediately one sees either the name or the symbol of the product.
Companies invest millions of dollars in branding, and this is one of the characteristics of all known companies and products.